How the display rules works?

Controlling where a widget appears on your online store is essential for customizing the user experience and matching your campaign goals. This guide explains how the Display Rules work, and how to configure them for both collection and product pages.

Always Display This Widget

At the top of the Display Rules settings, you'll see a checkbox: Always display this widget

If this option is enabled, the widget will be automatically shown on all pages across your store — including collection pages, product pages, and more — regardless of the individual settings below.

If you want the widget to be globally visible without any restrictions, this is the easiest option.

Display Settings for Collection Pages

If you leave "Always display this widget" unchecked, you'll gain control over where the widget appears, starting with collection pages.

In the Collection page dropdown, you have four options:

• Display in all collections: The widget will appear on every collection page in your store.
• Display in all collections except from selected collections: Choose which collections you want to exclude. The widget shows on all others.
• Display in some selected collections: Choose specific collections where the widget should appear. It will be hidden elsewhere.
• Don't display the widget in the collection page: The widget won't appear on any collection pages at all.

This option works only if you add the widget to the collection page.

Display Settings for Product Pages

Similarly, for product pages, the dropdown menu allows the following options:

• Display in all products: The widget will show on every product page.
• Display in all products except from selected products: Select specific products where the widget should not appear.
• Display in some selected products: Manually choose the products that should display the widget.
• Don't display the widget in the product page: Completely hide the widget from all product pages.

This option works only if you add the widget to the product page.